Friday, August 17, 2012

What You Should Know When Buying a Diamond Ring

Diamond information for couples interested in buying a diamond engagement ring. At a point in nearly every man's life, there comes a time when his heart knows it's time to buy a diamond engagement ring for the woman he loves. Only then will you feel comfortable buying a diamond engagement ring. There are many things to consider when learning how to buy a diamond, you should never rush into buying a diamond without first doing a little research as to how the diamonds are priced. Buying a diamond is no different, except most of know us very little about diamonds. Buying a diamond ring is often an emotional - not to mention expensive - experience. 

Diamond Ring:
Buying a diamond ring can be a huge investment and you want to get one with the perfect diamond in it, so you may be intimidated if you are a first time buyer. Buying a diamond means investing in a piece for forever. Every individual buying a diamond seeks out the best they can afford. When buying a diamond, consider your budget and where the stone will be worn to help determine the ideal carat size. The Four C's of Buying a Diamond, to determine the best price for your ring, you need to be familiar with the four C's. The four C's of cut, color, clarity, and carat are explained. 

Thursday, August 9, 2012

How to Get a Jewelry Rep to Market Your Handmade Jewelry

Are you a jewelry maker or designer looking for new ways to market your jewelry? There's no doubt about it! A jewelry design business takes time especially if you exhibit at craft and jewelry shows which require preparation and travel. This can take precious time away from jewelry design and production. Your first love is jewelry design and you'd like to spend more time designing and less time focused on jewelry marketing. Is there a solution?

For some jewelry makers and designers, the answer is to enlist the services of a sales rep. A jewelry sales rep is a traveling sales person who carries several independent lines of jewelry that he or she markets to various boutiques and galleries. The sales rep is paid a commission by the jewelry designer of between 10% to 20% of the wholesale price. For example, if a bracelet sells for a retail price of $100, the store pays $50.00 for the item. Out of that $50.00 you pay the rep $7.50, assuming a commission rate of 15%. This may sound like a lot, but you have to consider the cost savings of not traveling as well as the time savings of being able to spend more time in your studio producing jewelry.